With Halloween approaching, costume lovers are getting ready to show off their outfits to not only their friends, but everyone around them. For those who still haven’t come up with anything, Google Trends has released its annual list of the 25 hottest costumes of the year.
The rankings are based on Google search queries in the United States from September 2023 to September 2024. In other words, the list features costumes that “generated the most interest among searchers,” rather than “the most popular costume ideas overall.”
According to Google, the hottest costume this year is Bob from Beetlejuice, the recently released sequel to the 1988 cult classic. While the character in the big yellow suit doesn’t play a major role in the new film, he’s already become an iconic part of the franchise.
Rounding out the top three are Reagan, the Australian breakdancer who received a zero for her performance at the Paris Summer Olympics, and CatNap, the evil purple cat from the Poppy Playtime video game.
Last year, the number one costume was Barbie — an understandable trend, given Barbie’s status as one of the top two movies of summer 2023. Google’s latest list shows that pop culture-inspired looks are on the rise again, with a few exceptions (like the Chipotle burritos costume, which came in at number 11).